We’re going to help you pare down your RSS feed to the handful of (other) blogs you really need to look at if you work with words.
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This is what passes for “insight” at “the trusted advisor to the world's leading businesses, governments, and institutions”
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Remember: an apology’s about the other person, not you.
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The first rule of breaking bad news?
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Are you good at shaping new initiatives in the front of funnel?
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Want to know what’s the worst thing about this new “market place” for education?
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So. You’ve got to write a long, detailed report, containing lots of complex ideas. Where do you start?
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A reader forwarded me this wonderfully bad piece of HR-speak, which had landed in his inbox:
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For your amusement - some bits and bobs that entertained us while we were out and about.
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No one will ever complain that writing’s too easy to read.
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The difference in readability isn’t just about sentence length.
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If it's your job to "engage" your employees read on.
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So, have you ever developed a message map?
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The phrase “direct mail”, Andy pointed out, reflects an incredibly writer-centric view of the world.
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When did you last measure how all those bits of communication get produced?
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Any smart comms specialist will have given some thought to doing a communications audit at some point.
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Expressing yourself clearly in a foreign language is hard enough, but how about expressing yourself clearly while also not offending anyone
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Most large organisations have at least one set of guidelines for writers.
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I particularly like that first sentence. It's 100 words long and the verbal equivalent of a Möbius strip.
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If anything, the rename has increased the chances of mis-selling.
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