How do you strike the balance between simplicity and sophistication?
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Use power pronouns to add warmth to your writing!
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In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to copywriter Nick Parker about tone of voice, storytelling and how to explain things clearly.
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Whatever you’re writing, nailing the right tone of voice is one of the trickiest things there is. Get it right and your reader will feel an instant connection with you or your brand.
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How to strike the balance between simplicity and sophistication.
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Most large organisations have at least one set of guidelines for writers.
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On finishing a delicious Doris and Bertie power lunch from itsu yesterday, I was confronted with this image.
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Today I’m going to break with tradition. Instead of mocking an example of bad copy, as is my wont, I’d like to introduce you to some copy that I think is good – really good.
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