Podcast E20: How to capture the right tone of voice for your brand

In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to copywriter Nick Parker about tone of voice, storytelling and how to explain things clearly. Tune in to hear Nick discuss:

  • Why nailing tone of voice is so tricky

  • Examples of companies who’ve got a great tone of voice

  • Storytelling for business – how to do it well

  • The key features of a great story

  • How to explain things clearly

 
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About Nick Parker

Nick runs That Explains Things, helping brands ‘find their voice, tell their stories and explain their things.’ He’s also the creator of Voicebox – a method for sorting your tone of voice that’s now being used by brands all over the world. In a previous life he was a joke-writer for the radio, a cartoonist for Viz and wrote a book all about toast. www.thatexplainsthings.com

 
 
 
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