Investors, it’s been claimed, are out of love with Apple.
Read More
I doubt anyone’s really going to misinterpret it, but LG invited me to be smart.
Read More
We spotted this van outside a building site across the road from Doris and Bertie towers.
Read More
On finishing a delicious Doris and Bertie power lunch from itsu yesterday, I was confronted with this image.
Read More
If you can bear to, take a look at the following paragraph. It's from a PhD submitted to the University of Cambridge in 2000.
Read More
The autumn 2012 issue of British Telecom’s TechKnow plopped through my letter box yesterday.
Read More
The copywriter entrusted with this ad from Bombay Sapphire clearly wasn’t feeling “infused with imagination” on the day she dredged up from her psyche this sorry piece of work.
Read More
Today we have an example of how not to write an apology.
Read More
Apparently, 34 people have already applied for the chance to “define key taxonomy and contextual in-line journey content across all key touch points of the customer lifecycle”.
Read More
Yesterday, the retailer JJB Sports went into administration after it failed to secure a buyer.
Read More
It’s a design feature necessitated by the presence of a distinctly inactive waist.
Read More
One distinct downside of the privatisation of public services is the ever-creeping presence of marketese.
Read More
The campaign was, it says, conducted with "unprecedented care and precision".
Read More
We believe there’s a big link between how you write and how likely you are to succeed in business.
Read More
Think twice before you choose to pin this tired old strap line to your product.
Read More
We’ve been a bit upbeat on this blog lately. . .
Read More
If you’ve ever taken a creative writing class, you’ll be familiar with the phrase “show, don’t tell”.
Read More
Have you noticed how so much business English is written in a bizarrely evasive style?
Read More
How do you communicate bad news?
Read More
Be sure to include a couple of touchy-feely corporate clichés in there.
Read More