corporate jargon — Good Copy, Bad Copy

Evasiveness: the number-one corporate value

Have you noticed how so much business English is written in a bizarrely evasive style?

How not to writeClare LynchJuly 6, 2011corporate jargon, scenes from corporate life Comments

We're driving and delivering efficiencies - except when it comes to writing

A reader recently sent me a wonderful piece of corporate babble.

How not to writeClare LynchFebruary 10, 2011jargon, business jargon, corporate jargon Comments

Keep your turnkey away from my touch points!

A reader forwarded the following copy to me, hoping I could explain to him what the company responsible for it actually did. They lost me at “turnkey” – can anyone else help?