jargon — Good Copy, Bad Copy — Doris and Bertie Ltd

Innovation! Solutions! Integrated stuff!

Someone forwarded me this piece of buzzword-addled blather, which had arrived in his inbox:

How not to writeClare LynchOctober 16, 2014jargon Comments

We're driving and delivering efficiencies - except when it comes to writing

A reader recently sent me a wonderful piece of corporate babble.

How not to writeClare LynchFebruary 10, 2011jargon, business jargon, corporate jargon Comments

Gobbledygook of the week

Or as a normal person would say it . . .

How not to writeClare LynchJuly 23, 2010gobbledygook, jargon Comment

Why you'll never find a hedge fund called Bob

I’m reading a book about finance at the moment and in it I came across a hedge fund called “The High-Grade Structured Credit Strategies Enhanced Leverage Fund” Quite a mouthful, eh?

How not to writeClare LynchJuly 30, 2009finance, hedge fund, jargon Comments

And a "negative increase" is what, exactly?

Am I being too simplistic to think "falling prices" would have been a better way of putting it?

How not to writeClare LynchNovember 3, 2008business jargon, jargonComment

Charming sub-penthouse benefits from Juliet balcony

A brief guide to the slippery language of estate agents - lifted direct from a property magazine.

How not to writeClare LynchFebruary 9, 2007jargon Comments