The copywriter entrusted with this ad from Bombay Sapphire clearly wasn’t feeling “infused with imagination” on the day she dredged up from her psyche this sorry piece of work.
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Think twice before you choose to pin this tired old strap line to your product.
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Organising a campaign? Want to get everyone involved? Keen to sound inclusive, exciting and a little bit down with the kids? Not sure what to call it? Why, just add to the list . . .
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Need to come up with a strapline that really sums up your company? Think carefully before going the way of the alliterative triplet.
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