Productive meetings.
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Managing for top performance.
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Motivating your staff.
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Until I worked for an investment bank, I’d only ever heard the word “talent” used of the likes of David Beckham. But as soon as I arrived in the world of finance, I discovered that everyone was talented - even me.
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A nice-enough-looking website. But read the text closely and you'll see it's a great example of how not to talk to your customers.
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Do customers really expect to be delighted these days? Are they disappointed when merely satisfied?
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I’m reading a book about finance at the moment and in it I came across a hedge fund called “The High-Grade Structured Credit Strategies Enhanced Leverage Fund” Quite a mouthful, eh?
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A reader forwarded a ridiculous job advert to me. I believe it to be genuine, so if you’re interested, let me know and I’ll put you in touch with him.
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Here are the bloated and baffling buzz words that are getting my goat this week. What would you add to the list?
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Organising a campaign? Want to get everyone involved? Keen to sound inclusive, exciting and a little bit down with the kids? Not sure what to call it? Why, just add to the list . . .
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Read the strapline attached to any branch of local government or publicly funded service in the UK and you’ll soon realise just how much touchy-feely teamwork is involved in bleeding you of your hard-earned taxes.
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Do you really think your employees have an intense, emotional attachment to their work? And that the phrase “a passion for excellence” captures exactly how your firm gets things done?
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Need to come up with a strapline that really sums up your company? Think carefully before going the way of the alliterative triplet.
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We’re constantly being bombarded with mendacious marketing messages by charlatans trying to sell us something that’s free, abundant and available on tap – literally.
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My parents’ generation all had jobs. Today’s workers, lucky creatures that we are, have “roles”. At least we did – until the financial crisis hit. Because, where roles are created and offered, jobs are invariably cut and lost.
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Sometime last year our traffic wardens became “civil enforcement officers”. Actually, there had been an intermediary stage I’d missed when they were known as “parking attendants”.
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A little puzzle for you. Can you work out the straplines the copywriter came up with after being sent these clunky first drafts by the guys from corporate?
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Are you a manager or a leader? I bet I could tell you which one you are from your writing style.
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Request, please. When you’re emailing me, please don't use the words “advise” and “revert”. Nothing wrong with those words, you may say. True enough. If, that is, they’re used correctly.
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