How do you go from a blank page to producing a powerful piece of business writing?
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How to sell yourself and not sound arrogant: my three tips for overcoming the ick factor and beating writer’s block.
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As a business writer, you may want to impress and persuade your reader. But here’s a much more powerful way to think of your purpose next time you sit down to write.
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Writing headlines is a vital skill for any business writer.
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A great case study gives prospective clients a real insight into the benefits of your product or service and an idea of what it’s like to work with you.
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Do you ever get stuck for inspiration? If so, take a tip from professional copywriters: start building a swipe file.
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The best writing is clear and simple.
But you might be thinking ‘If I make my writing simple, won't people think I'm stupid?’
How do you hook your reader in and keep them reading? Here are some tips for engaging readers - from a master storyteller, the famous judge Lord Denning.
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In the second in my series devoted to how to edit sentences, I demonstrate the perils of overusing brackets - and how to eliminate them.
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Here’s the first in a new series of lectures where I show you how to edit clunky sentences. Editing is where all great writers perfect their writing. See how it’s done!
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In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to BBC presenter Jamie Robertson about what makes a business story interesting.
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Here are the ten pairs of words that we see confused most often - and the mnemonics you can use to make sure you always choose the right one.
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How do you narrow down your focus so your content isn’t over-broad? Mind maps are the answer!
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Clare Lynch talks to Professor Vin de Silva, a mathematician who also teaches writing, about how he learned to communicate mathematical ideas clearly and compellingly.
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Here are five free online tools you should be using right now to make your writing better.
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Horde and hoard are two words that are often confused. Here’s how to remember the difference.
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Read - and learn from - the apology that made my client fall in love with a company all over again.
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Appraise and apprise are two verbs that are often confused. Here’s a couple of ways to remember the difference.
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Whatever you’re writing, nailing the right tone of voice is one of the trickiest things there is. Get it right and your reader will feel an instant connection with you or your brand.
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In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to internal comms consultant Teresa North about how writers can help companies communicate better with their employees.
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