What do you think is the secret to improving your writing? Getting a better grasp of grammar?
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Connect with your reader by writing to them directly. Here are my 7 tips on how to be a more engaging writer.
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Probably the number one question people ask us is - how can I write more quickly and efficiently?
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Ever wondered where we got the name ‘Doris & Bertie’ from?
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Do you ever get stuck for inspiration? If so, take a tip from professional copywriters: start building a swipe file.
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Clare Lynch talks to Katy Evans-Bush, a poet, blogger, essayist and copywriter, about finding your voice as a poet – and why even corporate communicators can benefit from reading and writing poetry.
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Here’s how we think lean principles apply to writing.
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Lord Denning, one of the most celebrated judges of the twentieth century, was renowned for his way with words.
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"That writer does the most who gives his reader the most knowledge, and takes from him the least time"
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Finally happy with that document you’ve been working on all morning? Great. Now go back and cut 20%.
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And please, who ever found an office ‘environment’ inspiring?
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If you’re really stuck for inspiration, simply list various groups of people.
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Here’s how I think doing a PhD can prepare you for blogging – or, indeed, how blogging might prepare you for doing a PhD.
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The title of this post is one of George Orwell’s oft-quoted rules of writing. And it’s a rule that business writers would do well to take more notice of.
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Ask any professional writer what the definition of 'professional writer' is and they'll likely tell you it's someone who doesn't very much like writing.
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