Good Copy, Bad Copy

The ‘inverted pyramid’ is a tried and tested formula for giving your writing more impact.

I've put together a list of all the writing tools and resources I recommend to my students and the business people I coach (and that I use every day!)

How do you convey a complex idea to a non-expert?

Each time you sit down to write, remind yourself of this sobering fact: “nobody has to read this”.

We’re going to help you pare down your RSS feed to the handful of (other) blogs you really need to look at if you work with words.

No one will ever complain that writing’s too easy to read.

The difference in readability isn’t just about sentence length.

If it's your job to "engage" your employees read on.

So, have you ever developed a message map?

The phrase “direct mail”, Andy pointed out, reflects an incredibly writer-centric view of the world.

When did you last measure how all those bits of communication get produced?

Any smart comms specialist will have given some thought to doing a communications audit at some point.

We often talk on this blog about how having real people tell their stories can be a great way of getting a message across.