This tautology sounds as if you’re trying to cover your back about not providing a definitive list - which makes you seem rather desperate. And that’s so not a good look in a writer.
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No doubt the employees of all “worldwide, global businesses” are also committed to the equally tautological “working in partnership together”. Ah, we’re all so collaborative, aren’t we?
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Remember: your business is either global or worldwide. It can’t be both.
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Only inexperienced writers believe that when you're quoting several people in an article, you need to avoid repeating the word “said”.
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News and feature articles are an established staple of the comms professional's repertoire. But you can always spot when they've been put together by an inexperienced writer. The biggest give away? How they handle quotes.
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The more you emphasise what’s great about your product (or service or skill) the more impact your words will have, right? Not if you fall into the trap of tautology.
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Now that every other item with a price tag seems to have the word “designer” attached to it, something more impressive was needed for those wanting to stay ahead of the retail game.
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The word “leverage” has to be top of my list of jargon that should be banned. I’d never really come across it since ‘O’ Level Physics. But then I started working in marketing and I heard it all the time.
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Straplines tell your customer what you’re about and they capture the essence of your brand. So why do so many businesses seem to bang out the first thing that comes to mind?
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Reading noun-heavy prose is like having to complete an obstacle course, in which every word you encounter slows you down and depletes you of the energy to read on.
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Writers seem to have suddenly developed a mistrust of the word ‘after’, preferring instead the more cumbersome ‘following’.
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Surely a writer using the phrase 'dining experience' is merely trying to differentiate their restaurant from all the other, lesser restaurants out there. Hmm - let’s google that phrase and see.
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As the Penguin Guide to Plain English notes: It would be good advice to any writer to say, "If you are thinking of using the word 'regarding', don't".
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Have you noticed that every other thing we’re asked to part money for is an ‘experience’?
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A brief guide to the slippery language of estate agents - lifted direct from a property magazine.
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One of the secrets of writing well is empathising with your reader - something this multinational household name clearly forgot with prose guaranteed to alienate rather than woo its intended audience.
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