Podcast E3: How to make it in B2B copywriting

In the third episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to freelance copywriter Tom Albrighton about the challenges and rewards of B2B copywriting. In a chat over Skype, Tom talks about making the switch from a full-time job to a successful career. He also offers tips and advice on writing B2B copy, from his new book, Copywriting Made Simple.

Tune into this episode now to hear about:

  • How to help clients see the value you offer as a copywriter

  • The value of being part of a network of copywriters

  • Dealing with the solitude of the freelance life

  • What Douglas Adams can teach you about writing marketing copy

  • Pro tips for better B2B copy

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About Tom albrighton

Tom Albrighton has been a professional copywriter for over 12 years. In that time, he’s written about everything from cupcakes and cameras to spectacles and solar panels, working for household names like Prudential, Jeyes and Fuji, as well as dozens of small businesses and marketing agencies. Tom is also a co-founder of the Professional Copywriters’ Network, the UK alliance of commercial writers. In a 2015 DMA survey, he was ranked the #7 ‘Copywriter rated by copywriters’.

Tom's book

Browse details of Tom's book, Copywriting Made Simple

Get it for £8.99 (£3 off) direct from the publisher by entering the offer code pro.

 
 
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