Clare Lynch talks to author Rosie Fiore (aka Cass Hunter) about giving up the day job to write fiction full time. It’s what every aspiring novelist dreams of. But, as Rosie reveals – reality doesn’t always live up to the dream…
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Clare Lynch discusses grammar and writing with Professor Mike McCarthy. Mike shares his view of grammar as a tool to get your point across - rather than a set of strict rules designed to constrain you.
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Want to be a better writer? If so, you'll want to tune into Coffee, Tea or Something Stronger? my new podcast launching 19 March.
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When you’re a writer, other human beings are your best source. Whatever you’re writing, the more you talk to people the more powerful your words will be.
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‘Pore’ or ‘pour’? Which one should you use when? Donald Trump recently confused these two words - and he’s not alone. Here’s how to tell the difference.
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Finding Nemo and Toy Story 3 are in the top 50 highest grossing films of all time. The secret of their popularity? Fabulous storytelling.
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Here’s a really quick tip to make your writing more succinct: ditch the phrase 'in order to'.
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‘Bare’ or ‘bear’? Which one do you use when?
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'Rain', 'rein' or 'reign'. Which one do you use when?
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You can’t just leap in with all the tech specs of what the upgrade does. First, you need to get your colleagues to care.
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One of my students, John asked me whether he was wrong to tell prospective clients that he was a copywriting newbie. Here's my reply.
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A lot of students ask me how they can make their writing 'flow' better.
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Here's the first in a series of posts on how to research your next writing project.
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How to write powerful headlines and avoid rookie headline pitfalls.
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In a recent survey, managers were asked to identify the biggest skills gap individuals face between college and the workplace.
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It's worth reading as a textbook example of how not to write an apology.
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These extracts say the same thing but using a different sentence structure. Which one do you find easier to read?
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Here’s a way to dig even deeper into your reader’s psyche: empathy mapping.
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We all agree that business writing should be clear, concise and direct, right?
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A student recently asked me a question about writing to deadline
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