Good Copy, Bad Copy — Doris and Bertie Ltd

"In order to" – meaning, use and abuse

Here’s a really quick tip to make your writing more succinct: ditch the phrase 'in order to'.

'Bear' or 'bare'?

‘Bare’ or ‘bear’? Which one do you use when?

'Rain', 'rein' or 'reign'?

'Rain', 'rein' or 'reign'. Which one do you use when?

You can’t just leap in with all the tech specs of what the upgrade does. First, you need to get your colleagues to care.

One of my students, John asked me whether he was wrong to tell prospective clients that he was a copywriting newbie. Here's my reply.

VideosClare LynchJuly 5, 2018Comment

How to make your writing flow

A lot of students ask me how they can make their writing 'flow' better.

How to avoid research overwhelm

Here's the first in a series of posts on how to research your next writing project.

Videos, How to writeClare LynchMarch 8, 2018Comment

How to write a headline (part one)

How to write powerful headlines and avoid rookie headline pitfalls.