I always tell my students that editing is where the magic happens. In my latest video, I put that theory into practice by showing you my editing process in action.
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This writing coaching work has led me to the conclusion that a poorly constructed report is rarely the sole fault of one particular writer.
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Want to be a better writer? If so, you'll want to tune into Coffee, Tea or Something Stronger? my new podcast launching 19 March.
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When you’re a writer, other human beings are your best source. Whatever you’re writing, the more you talk to people the more powerful your words will be.
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Finding Nemo and Toy Story 3 are in the top 50 highest grossing films of all time. The secret of their popularity? Fabulous storytelling.
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Here’s a really quick tip to make your writing more succinct: ditch the phrase 'in order to'.
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You can’t just leap in with all the tech specs of what the upgrade does. First, you need to get your colleagues to care.
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A lot of students ask me how they can make their writing 'flow' better.
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Here's the first in a series of posts on how to research your next writing project.
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How to write powerful headlines and avoid rookie headline pitfalls.
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In a recent survey, managers were asked to identify the biggest skills gap individuals face between college and the workplace.
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These extracts say the same thing but using a different sentence structure. Which one do you find easier to read?
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Here’s a way to dig even deeper into your reader’s psyche: empathy mapping.
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We all agree that business writing should be clear, concise and direct, right?
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A student recently asked me a question about writing to deadline
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A student recently asked me about writing business proposals that will be read by a variety of readers.
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Last week, a big pharma firm was ‘proud’ to reveal its vision statement for its new Antibiotic Business Unit.
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Someone recently asked me 'so what is a copywriter?'. One thing's for sure, being a copywriter is about way more than just writing.
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Audience analysis should be your first step in any copywriting job.
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It's amazing to see someone's writing transform after a few one-to-one sessions with a business writing coach.
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