Good Copy, Bad Copy — Doris and Bertie Ltd

Marketing segmentation: how not to do it

You! Yes, you! You want a celebrity body, don't you?

How not to writeClare LynchJanuary 27, 2010 Comments

Can you deliver innovative innovation?

Can you guess what it is yet?

How not to writeClare LynchJanuary 21, 2010 Comments

Scenes from corporate life holiday special!

How about “Happy holidays”?

How not to writeClare LynchDecember 20, 2009cartoon Comments

This is a colleague announcement

Colleague. What does the word mean to you? Not ten years ago, but now.

How not to writeClare LynchDecember 15, 2009 Comments

Scenes from corporate life

Management briefs internal comms.

How not to writeClare LynchDecember 11, 2009cartoonComment

Scenes from corporate life

Inspiring your staff.

How not to writeClare LynchNovember 20, 2009cartoon Comments

Scenes from corporate life

Management consultancy.

How not to writeClare LynchNovember 13, 2009cartoon Comment

Scenes from corporate life

Crisis management.

How not to writeClare LynchNovember 6, 2009cartoon, challenge, issue, opportunity, problemComment

Scenes from corporate life

Formulating your key message.

How not to writeClare LynchOctober 30, 2009cartoonComment

Scenes from corporate life

Hitting your targets.

How not to writeClare LynchOctober 23, 2009cartoon Comments

Scenes from corporate life

Key stakeholders.

How not to writeClare LynchOctober 16, 2009cartoon Comment

Scenes from corporate life

Embedding your core values.

How not to writeClare LynchOctober 9, 2009cartoon Comments

Scenes from corporate life

Marketing your product

How not to writeClare LynchOctober 2, 2009cartoon Comment

Scenes from corporate life

Driving efficiency.

How not to writeMr GoodcopybadcopySeptember 25, 2009 Comment

Scenes from corporate life

Justifying your CSR budget.

How not to writeClare LynchSeptember 18, 2009cartoon Comments

Harvard: where managers learn to speak like that

I’ve always been suspicious of management theory.

How not to writeClare LynchSeptember 16, 2009business school, management speak Comments

What are your personal oxymorons? (Yeah, yeah, "oxymora" for you pedants out there)

I'm taking a break from whinging about bad corporatese to present a light-hearted but highly revealing list of my personal oxymorons.

How not to writeClare LynchSeptember 11, 2009oxymoron Comments

Introducing the edible typo

Bad copy never tasted so good!

How not to writeClare LynchSeptember 10, 2009cake wrecks Comments

Scenes from corporate life

The internal comms strategy.

How not to writeClare LynchSeptember 4, 2009internal comms Comments

Another 30 words and phrases you should stop using right now

Another 30 words to avoid - unless you strive to produce poncy, pretentious prose.

How not to writeClare LynchSeptember 2, 2009Words that should be banned Comments